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About

Born in New Zealand, For New Zealand Cats.

Pawganic was founded with a simple mission: to create a cat litter that is safe for your cat, kind to the planet, and tough on odour.

Why We Are Different:

  •  Eco-Friendly: Made from natural cassava and bentonite. No harsh chemicals, no strip mining.

  •  We Give Back: We are proud supporters of the SPCA. Every bag you buy donates $0.20 to help rescue animals in need.

  • 🇳🇿 Kiwi Owned: We understand the NZ climate. Our formula is specifically designed to combat humidity and mold.
Our mission

Our mission is to deliver sustainable, high-performance litter solutions that combine powerful clumping, long-lasting freshness, and genuine environmental care, redefining what modern cat litter should be.

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Our Promise

We believe that loving your cat and protecting the planet can go hand in hand. We prioritise the well-being of your pet through every choice we make.

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Our philosophy

Committed to environmental protection, we use renewable plant-based ingredients to offer eco-friendly benefits such as natural decomposition and flushability, all delivered in recyclable packaging.

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Technology Innovation - 5th Generation Hybrid Formula

After years of testing, our R&D team has created Pawganic Tapioca Starch + Bentonite cat litter with a scientific formula, leveraging the advantages of multiple materials
Tapioca Starch

Natural antibacterial & moisture-resistant agent Eco-friendly, creates firm dry clumps
Bentonite

Rapid liquid absorption & strong clumping
Extends product life, easy to scoop
Baking Soda and SAP

Natural deodoriser and Ultra-fast liquid lock-in Neutralises ammonia & keeps air fresh Forms solid, dry clumps that don't crumble